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Yourgene Health UK Limited
Last updated: 6 November 2026

 

1. About this Cookies Policy

This Cookies Policy explains how Yourgene Health UK Limited (“Yourgene Health”, “we”, “us” or “our”) uses cookies and similar technologies when you visit our websites.

It should be read together with the Privacy Notice applicable to the website you are visiting.

UK rules concerning cookies and similar technologies are principally governed by the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), alongside the UK GDPR and Data Protection Act 2018 where personal data is processed.

The Information Commissioner’s Office (ICO) updated and finalised its guidance on storage and access technologies on 29 April 2026. The guidance covers not just traditional cookies but technologies including tracking pixels, device fingerprinting, web storage, scripts and tags. [ico.org.uk]

 

2. What are cookies?

Cookies are small files that websites place on your computer, smartphone, tablet or other device when you visit them.

Cookies can enable a website to recognise your device and remember information about your visit, such as preferences or previous actions. [ico.org.uk]

We may also use technologies that operate in a similar way to cookies, including:

  • local or session storage;
  • tracking pixels;
  • scripts and tags;
  • embedded technologies; and
  • other technologies that store information on, or access information from, your device.

For simplicity, we refer to these technologies collectively as “cookies” throughout this policy.

 

3. How we use cookies

Depending on the particular Yourgene Health website and your choices, cookies may be used to:

  • operate and secure our websites;
  • remember choices or preferences;
  • understand how visitors use our websites;
  • measure website performance;
  • identify and diagnose technical problems;
  • improve website functionality and content;
  • measure the effectiveness of communications or campaigns; and
  • support marketing or advertising activities, where applicable.

The specific cookies used may differ between Yourgene Health websites.

 

4. Types of cookies we use

Strictly necessary cookies

These cookies are required for core website functions, such as security, network management, navigation or providing a service that you have requested.

Where a cookie meets the applicable PECR exemption, we do not need to obtain your consent before using it. The ICO describes the strictly necessary exception as applying where storage or access is necessary to provide an online service requested by the user. [ico.org.uk], [ico.org.uk]

Because these cookies are necessary for the relevant service, they cannot generally be disabled using our cookie consent controls. You may be able to block them through your browser, but parts of the website may then fail to operate correctly.

Analytics and performance cookies

These technologies help us understand how visitors interact with our websites, for example which pages are visited and how visitors navigate through a site.

Following changes to PECR, certain technologies used solely for statistical purposes may qualify for an exception from the normal consent requirement, provided all the relevant statutory conditions are met. This includes providing appropriate information and a simple means for users to object. [ico.org.uk]

Where our analytics use does not satisfy an applicable exception, we will obtain consent before setting or accessing the relevant technology.

Functional and preference cookies

These cookies allow our websites to remember choices you make and provide enhanced functionality or personalisation.

Certain technologies used for the appearance or functionality of a service may now qualify for a PECR exception, subject to the applicable conditions, including appropriate information and a simple means to object. [ico.org.uk]

Where an exception does not apply, we will obtain consent before using these technologies.

Marketing and advertising cookies

These cookies may be used to understand the effectiveness of marketing, build an understanding of visitor interests, or provide relevant advertising.

Where these cookies or technologies require consent, they will not be activated until you have given your consent.

 

5. First-party and third-party cookies

Some cookies are placed directly by Yourgene Health. These are known as first-party cookies.

Other cookies may be provided by third parties whose technologies or services are incorporated into our websites. These are known as third-party cookies.

Depending on the website and services deployed, third parties could potentially include providers of:

  • website analytics;
  • video or multimedia content;
  • maps;
  • marketing platforms;
  • social media functionality;
  • website security; or
  • other embedded services.

Where third-party technologies require consent, they should remain disabled until you make the appropriate choice through our cookie controls.

 

6. Your cookie choices

When you first visit one of our websites, you may be presented with cookie controls that allow you to make choices about non-essential cookies.

Where consent is required, consent must be given through a clear positive action. Cookies requiring consent should therefore not be placed merely because you have visited or continued to browse the website. The ICO requires users to receive clear information about cookies and, where consent is required, for that consent to be actively and clearly given. [ico.org.uk]

Depending on the website, you may be able to:

  • Accept all optional cookies;
  • Reject all optional cookies; or
  • Manage preferences by cookie category.

Where we rely on one of the applicable PECR exceptions rather than consent, we will provide the information and objection mechanism required by that exception.

You can change your choices at any time using the Cookie Settings or equivalent link available on the relevant website.

Withdrawing consent will not affect the lawfulness of any processing that occurred before consent was withdrawn.

 

7. Browser controls

Most web browsers also allow you to control cookies through their settings.

You may be able to:

  • see which cookies are stored;
  • delete cookies;
  • block cookies from particular websites;
  • block third-party cookies; or
  • prevent cookies from being stored altogether.

Blocking all cookies may prevent some parts of our websites from functioning correctly.

 

8. How long are cookies retained?

Cookies may be either:

Session cookies, which normally expire when you close your browser; or

Persistent cookies, which remain on your device for a specified period or until you delete them.

Retention periods depend on the purpose of the individual cookie.

Specific cookie names, providers, purposes and durations should be available through the cookie settings facility on the relevant website.

 

9. Personal data collected through cookies

Some cookies and similar technologies may involve the processing of information that constitutes personal data, such as online identifiers, device information or information about your interaction with our websites.

Where personal data is processed, we handle that information in accordance with applicable data protection legislation and our relevant Privacy Notice.

Yourgene Health’s internal data privacy policy identifies Yourgene Health UK Ltd as a Data Controller for personal data used for its own commercial purposes and establishes UK GDPR-based requirements around consent and processing.

 

10. Changes to this Cookies Policy

We may update this Cookies Policy from time to time, including where:

  • cookies or technologies used on our websites change;
  • we introduce new website functionality;
  • third-party providers change; or
  • applicable legal or regulatory requirements change.

The latest version will be published on our website and the “Last updated” date displayed at the top of this policy will be revised.

 

11. Contact us

If you have questions about our use of cookies, this policy or how we process personal data, please contact Yourgene Health UK Ltd using the privacy/data protection contact details published in the Privacy Notice on the relevant Yourgene Health website.